Kids Baking Championship Contestant Genevieve Kashat

Genevieve Kashat, 11, is featured on Food Network’s Kids Baking Championship.

Genevieve Kashat, 11, is a contestant on Food Network’s Kids Baking Championship. The contestants are all child entrepreneurs with “burgeoning baking businesses.” Throughout the ten-week competition, they must compete for the best in the latest dessert trends and most popular sweets. Premiering on Dec. 26 at 8 p.m., the season features a new twist, testing the children’s business savvy as well as their baking skills.

Hosted and judged by Valerie Bertinelli and Duff Goldman, the new season has 12 young contestants creating logo cakes and market trend cupcakes, viral mashup desserts and power lunch dessert imposters. For example, in the premiere episode, the contestants learn about the importance of first impressions and use the psychology of color to reflect the most important aspects of their businesses within their desserts.

In February’s finale, the three bakers remaining must make a commercial pitching why they should be hired to make someone’s birthday cake, with the winning commercial earning an advantage in the last competition. One winner will earn a grand prize including a spot in Food Network Magazine and the title of Kids Baking Champion.