BY LISA SIPRIANO
Boost Mobile is boosting its presence as a leading prepaid wireless service provider in Michigan and looking toward the business-minded to help it make the sprint to number one nationwide.
Boost Mobile, the prepaid arm of Sprint, was acquired by the company in 2002. It’s currently undergoing a major transformation with the revamping of both its public image and its fast growing number of retail stores.
Shawn Hanaee is a big part of the sprint to boost that process in Michigan. He’s the Indirect Sales Manager of Sprint/Boost Mobile Prepaid Group who works out of Sprint’s corporate office in Livonia. Part of the responsibilities of Hanaee and his group of eight is getting the word out about the new face and major player status of Boost Mobile.
“The image and commercials when Boost Mobile first hit the scene were very urban, with rap music. It was more MTV and geared toward the younger crowd,” said Hanaee. The idea that Boost Mobile is only for Detroit or any specific demographic is a thing of the past.
Now, it’s a totally different, more inclusive concept and its Next Generation stores and branding reflect that change. “Boost has changed their target demographic and the way they do business. The stores are cleaner looking, sleeker and more corporate and retail looking,” Hanaee explained.
According to a company press release, the goal of Boost Mobile’s Next Generation retail concept is about creating an atmosphere where people can better interact with staff in a modern, design-forward setting, while easily and enjoyably learning about all of the company’s latest products and services.
The new branding message of Boost Mobile is focused on the freedom of prepaid service for not one specific demographic, but for all demographics, especially businesspeople who find the commitment of a long term plan to be stifling.
“It’s for anyone who doesn’t want to be tied to any sort of a contract. It’s for people who don’t want to be locked into a plan. We want to give everyone that freedom,” Hanaee said. “It’s also important for people to know that Boost Mobile is powered by Sprint and not some weak, rinky dink network,” added Hanaee.
Sprint has even acquired the “Can you hear me now?” character from the ads of one of its largest competitors to send home the message that Sprint’s network reliability is just as strong as it major competitors.
Boost Mobile also is working to shed the misguided preconception that both data and phone options are limited with prepaid deals. “Any phone that’s out right now that’s the latest and greatest from the Samsung S8 to the latest iPhone, you can get it with a Boost Mobile prepaid,” explained Hanaee.
The prepaid options also are much more expansive than people might think. “We have a $35 plan that will get you three gigs of data and unlimited talk and text. Then, there is another plan that’s $50 with unlimited everything, Hanaee added. There are even ‘four for $100’ multi line deals for families. All offers come with new phones for those who make the switch to Boost Mobile.
With all of the brand changes and new territory to conquer, Hanaee and his group are focusing on finding business-minded partners to expand the footprint of Boost Mobile in Michigan market. “That’s why I’m reaching out to the Chaldean community. There’s a lot of opportunity to be had,” he said.
Hanaee currently has three major partners with up to two dozen locations each who are finding great success with Boost Mobile. “These guys are proof that it’s working,” Hanaee explained. In fact, his partners are looking to acquire even more locations.
Hanaee is putting out the call for more potential partners. “My main goal right now is looking for partners to grow with, to purchase Boost Mobile stores and who understand the business,” said Hanaee.
He also wants them to know that he and his team are there to support them every step of the way. “We visit the stores and train them on products and services. We make sure that they understand the current promos. We help them with systems, customers and advertising. We’re there for them,” explained Hanaee.
Boost Mobile currently has 300 stores operating in Michigan with a goal of 500 in the near future.