Dounia Senawi Moves Up

Dounia Senawi

Deloitte Digital recently appointed Dounia Senawi as its next Chief Commercial Officer, placing her in charge of go-to-market efforts and commercial strategy formulation across Deloitte Digital’s offerings, alliances, product, and marketing functions.

Deloitte expects that Senawi will bring fresh, new thinking and a mind for innovation to the role and apply new technologies to meet the needs of the company’s client base. It is an extremely responsible role within the company structure and requires out-of-box thinking and unconventional problem-solving. Senawi, given her vast experience and aptitude for unlocking insights and operation optimization, is anticipated to be the perfect person for the role.

Senawi believes that unparalleled expertise, earning trust, and exceeding expectations are the three hallmarks of maximizing each client’s return on investment, and her clients would seem to agree.

Aside from her newfound responsibility as a Chief Commercial Officer, Senawi is also the head of Deloitte’s digital customer offering. She architects tech-based solutions that optimize customer operations and streamline processes.

Personally, Senawi is a great proponent of women in technology and encourages them to get involved with the tech and grow professionally. She speaks at several forums on customer transformation and guides her teams with purpose, partnership, and positivity.

Being of Chaldean descent, she cares deeply about diversity, equity, and inclusion. Besides her talents and expertise, that’s another reason why she serves on the steering committee for Deloitte’s Middle Eastern North African and Allies Community.

As a woman in tech and a first-generation American born to immigrant parents, Dounia is especially passionate about talent development and women in technology. She takes advantage of every opportunity to encourage and support the professional growth of her colleagues and team, according to a recent interview with Business Chief, who interviewed her on the phone from her office in New York.

Even with a hybrid working model, Dounia prioritizes spending time on personal connections at all levels, identifying ways to inspire and motivate. “I encourage my teams to discuss both successes and setbacks and to share more personal stories. I’m open and honest in my conversations and keep inclusion, collaboration, and respect at the forefront.”

Dounia points to the hybrid model as a particular challenge for women, who are experiencing a high degree of burnout for feeling ‘always on’. She adds, “If you want women to choose tech as a career path, you must live it, demonstrate balance and flexibility, and share what works and fails.”